'Monthly Boss Yoon': Raising the Curtain

The book Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Authors: Noah Kagan and Tahl Raz

 

 

 

 

WHY do I want to run a business??

I’ve always been a business broken record.

• Man, I want to inherit a factory that just prints money too.
• He runs a factory making everyday household goods — and he’s that rich?
• How did everyone else get their start?
• Guess I’ll watch entrepreneur YouTube and live vicariously.
• I don’t care if it’s hard on my body, if it wrings me out — I want my own business.
• I have the time, the effort, the skills, the discipline. So why am I only imagining it?
• More than making a big pile of money, I want to build monthly recurring revenue (MRR).
• I want to work for the rest of my life.
• And I’m confident I can do it better than anyone.

 

I’ve bounced through early-stage startups, a global company, freelancing, a startup CTO seat, a conglomerate, a mid-sized firm — chasing [work that makes my heart pound] my whole life. (Turns out it doesn’t exist unless it’s mine..)

Marketing, consulting, product planning, full-stack development (servers, infrastructure, frontend, backend, AI, all of it) — I’ve spent my life building the things I wanted to build.

I still don’t have much experience in sales,

but I know exactly what it comes down to: the customer, and making and selling what they actually need.

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It’s not: build it, then sell it.

In other words: make several things that will sell.

(1) Things that will sell?

• Better if it interests me — but the mindset is that it doesn’t have to.

• For whom?

ㄴ Check the market size: mass-market, or niche.

ㄴ That line — [a good product needs no marketing].

ㄴ “Nice to have” doesn’t cut it.

ㄴ It has to be something people will pay money for.

 

(2) Make it

• If it’s software, anything is possible.

• If it’s hardware, you build it.

• If it needs outsourcing, you find someone.

 

(3) Several: try n times

• My last startup cost a fortune, and failing hurt badly.

• Unlike back then, everything moves fast now.

• Get feedback fast, plan fast, build fast, test fast.

• Which is why I’m doing [Monthly Boss Yoon].

• One item every week to every month.