[The So-What Principle]

So what?

The phrase [So What?] runs through every post on my blog,

and, beyond that, through every problem I try to solve in my life.

At work, I keep the focus on “So then, what’s the alternative?”

Why

When things get hard, anyone can grumble and complain.

But people who actually stop to think about how to solve / how to overcome those problems are rare,

and people who actually act on it are very, very veee~~~ry rare.

 

Don’t send a duck to eagle school.

Just as that famous saying goes,

there are faaaar too many ducks who shrug, say “That’s outside my scope,”

and paddle right back to the pond.

 

So-What = Growth = A Different Tomorrow

Without growth, there’s no future bright enough to shine.

So — what’s your So-What for the piece you just read?

 

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